Toyota has unveiled its sixth-generation RAV4. Having pioneered the crossover segment and shared the fun of driving with the world, the RAV4 has continued to evolve, and now incorporates the Arene platform. (Figures are based on development data)
Bold, strong, fun
So, with the all-new 6th generation RAV4, we wanted to extend the opportunities even further...
A RAV4 that was even more confident in its abilities...A RAV4 that was even more versatile...more efficient...more dynamic...and more connected...
Ladies and gentlemen, the adventure that is life, continues...
The all-new RAV4! So, which do you prefer?
Now when I said it was about "confidence in its abilities"...The design is there primarily to express the bold, strong...yet fun personality of the RAV4.
And it’s also about confidence in the fundamentals...
From steering...to turning to braking...from torque and power delivery...to body rigidity...all have been improved for more precise dynamics.
And critically, the new RAV4 will have increased capability on rough roads...
Torque where it’s needed, when it‘s needed...Yet at the same time the suspension is smoother and the interior is quieter on-road.
And the dynamics don’t end there...
The world’s most efficient PHEV system
Since 1996, RAV4 has been a pioneer in electrification.
And its mission remains to bring electrification to the majority.
In addition to the highly-efficient hybrid powertrain, the popular plug-in hybrid has been taken up a level.
With new high-capacity batteries, this is the world’s most efficient PHEV system.
It’s got…50% longer EV range...up to 150 kilometers on electricity alone...as well as new DC fast charging...So whether you charge at home or on the move...the majority of journeys for the majority of people can be zero emission...
And when you need even longer range...a fully charged, fully fueled PHEV can give you over 1,350 km of total range...Wow!
Now, the further you go away from home, the more you want to carry with you...There’s more luggage space...And it’s more versatile...With a wealth of storage accessories...
You can carry...
7 golf bags...
15 surf boards...
Or perhaps even a couple of sumo wrestlers...
Whatever takes your fancy!
And if you can't fit everything inside...electrified models now offer 3,500 lbs of towing capacity.
Now being able to take even more stuff with you...is great.
However...it’s not always great for us as designers!
But thanks to the tapered cabin architecture, together with a more vertical back window...
We’ve increased versatility while still making the car more dynamic!
And looking at the athletic rear stance, I’d say we achieved that goal.
Going one step further, each grade now has its own distinct character...The front design is clearly differentiated...
And the ADVENTURE grade will have bigger wheels, overfenders, a multi-terrain monitor...and much more.
The GR SPORT
Now just finishing there would be more than enough, but you may have noticed there’s an extra space on the stage...
Because we know there are certain people who interpret recreation in another way...
Ladies and gentlemen, the all-new RAV4 GR SPORT!
The GR development team has a mission to take technology from track to street...And the GR SPORT is extensively re-engineered...
In total, 70,000 hours have gone into the development, putting the car through its paces at our new Shimoyama testing facility.
It’s wider, it’s lower...it looks like a whole new car...
It’s got performance dampers, lightweight wheels, and higher rigidity.
And when paired with the new PHEV system, you’ve got 320 horsepower behind you!
So...with the new GR grade, we believe the RAV4 will continue to lead in choice and opportunity.
Toyota’s vision for SDVs
And it doesn’t end here...
These cars are not only a new adventure for our customers, but also a new adventure for us as a company.
As we all know, the next paradigm shift for the automotive industry is not just physical...but also digital.
And RAV4 marks the start of our journey in building software-defined vehicles.
Now I think for many people here, the first thing you think of when I say “software-defined vehicle” is entertainment. And make no mistake...that’s a big part of it.
But when Akio Toyoda was recently asked what the definition of an SDV was, his answer was crystal clear...
It’s first and foremost a path to zero traffic accidents.
Now this journey began in 2018...when the threads of Woven by Toyota were established. One of the team’s tasks was to build a completely new software platform for mobility...
And the fruits of their labor...is Arene.
The new RAV4 is the first step in Arene's deployment...paving the way for a vehicle that grows together with our customers.
Benefiting from advanced learning and updating capabilities...the next generation Toyota Safety Sense can now learn from big data...to make you even safer...
And every step we take towards increased safety will allow us to develop new opportunities in infotainment too.
The new multimedia system, with an intuitive AI voice agent, is a canvas for future digital customization.
Safety and entertainment...hand in hand.
Always by your side
Ladies and gentlemen, life truly is an adventure.
And we believe this new RAV4 family will be an essential part of enhancing that.
Because whatever life throws at you, or whatever you throw at life, RAV4 will be there by your side.
Here’s to a million more everyday adventures!
The new RAV4 is scheduled for release in Japan during the current fiscal year ending in March 2026.
Cars are prototype model. ADVENTURE is U.S. specification “Woodland” model.