President Sato

This commercial... don't you find yourself just humming along?

I was singing along backstage.

(Singing more quietly than offstage)
♪Chiisai kara koso dekiru koto~
Oh no, how embarrassing (laughs).

It's a good thing my mic was off backstage!

When driving on Japanese roads, I imagine that there are quite a few times when one thinks, "I'm so lucky that this car is small."

The first car in this commercial was a 1950s Midget.

Hearing people around town saying, "It'd be great to have a small car" triggered thoughts of "Well, then let's make one!", leading to a unique invention or daihatsumei (great invention).

Making small cars is incredibly difficult.

As someone who has been involved in carmaking, I can say that from my heart.

But Daihatsu continues to take on such challenges.

What you saw at the end of this commercial was the Midget of the future.

Both then and now, Daihatsu's car-making is staying the course.

Going around town to listen to what people are saying... thinking about how to help people when it finds someone in trouble... racking its brain over how it can make the most of its technologies for making things small.

This led to the Midget X.

Let me introduce one more... The K-OPEN, a convertible minivehicle.

What makes the K-OPEN so great? It's rear-wheel drive.

It might be hard to convey how amazing it is, but achieving rear-wheel drive in a front-engine car with such a compact body is truly incredible.

You need to place the engine low, carefully package the transmission and propeller shaft, and design the pedal layout so that everything fits perfectly into this body.

Well... I would love to take hours explaining why, but to make a long story short, it's packed full of the wisdom and ingenuity of its developers.

The other day, it was reported in the news that our chairman, Akio Toyoda, would become Daihatsu's master driver. I think he will be driving and breaking the Copen a lot.

So, everyone at Daihatsu, building a car with Master Driver Toyoda around isn't easy! Be ready for quite a ride (laughs)!

But, as a carmaker, there can't be a more fun way to make cars.

I truly can't wait to see what kind of car the new Copen will be like.

Daihatsu can come up with unique inventions by pursuing what small can do. We'll use that strength to work together toward "Mobility for All."

And one more thing... This "TO YOU" ad reads: "If you can't go, mobility will come to you."

Mobility is about more than just someone getting in and going. Another key role of mobility is getting closer to "you" and delivering something.

The car pictured here is the Kayoibako. Just as cardboard boxes come in different sizes, so
does the Kayoibako. From small to extra-large…Daihatsu will make the small boxes, and Toyota will make the big ones.

In the beginning, I spotlighted the Type G1 Truck, which was the origin of our commercial vehicles. At the time, we had just begun taking on the challenge of entering the automotive business, and the trucks that we delivered suffered breakdown after breakdown. It is said that Kiichiro Toyoda immediately rushed to the scene each time.

That truly is the "Customer First" spirit... and I believe Kiichiro also had two other things in mind.

One was the genchi-genbutsu engineer spirit, going to see things for oneself on site to understand the circumstances of a vehicle's breakdown with a desire to improve.
And the other was his feeling toward society―that we shouldn't allow life to come to a halt, and that we must make Japan a better place.

Firmly carrying this sentiment forward, Toyota intends to continue valuing and nurturing commercial vehicles, or "hauling mobility."

Mobility for All.
Acting for others.
To You.
DAIHATSUMEI for me.

These phrases inspire our creativity and motivate us as carmakers. And these passions are the driving force that bring more diverse forms of mobility to life.

For example... this "boost me".
"If we had something like this, people with mobility issues and those without would be able to seriously compete in sports together." From that idea, our colleagues proposed expanding this kind of mobility.

And this Kids mobi. "If we had something like this, wouldn't it open a whole new world for children?" From that idea, our colleagues gave form to a mobility solution for children.

Thinking of someone―a single "you"―and exploring how we can fulfill that person's needs.

We want to make various ever-better cars by pursuing the "To you" ideal―believing that will lead to producing happiness for all.

Sometimes you succeed with an invention, and sometimes things don't turn out the way you had hoped.

But the difficulty is what makes something worth doing. That's what taking on challenges is all about.

A future created by all the "you"s around the world... we want cars and countless smiles to be right at the center of that future.

For this, we want to make cars even more beloved and fun.

Let's change the future of cars.

With this passion as our driving force, we―the entire Toyota Group―will keep taking on the challenge of invention.

Thank you very much!