Part of our Japan Mobility Show 2025 coverage, this three-part series outlines the vision behind exhibits by four Toyota brands. In this second article, CBO Simon Humphries talks Lexus innovation.
Going beyond six wheels
CBO Humphries
But our customers... are also looking for variety even at the flagship level.
Because the reality in this segment now, is that people no longer aspire to just one type of car especially when viewed from a global perspective.
We as a brand believe that the emotional side of driving will always remain. The Lexus Sport Concept is a chance to discover complete immersion.
The Lexus Sport Concept is a chance to discover complete immersion.
An experience that engages all the senses in ways never experienced before.
And the LS Coupe Concept answers the wish to have the best of everything.
"The ability to discover duality a car that is as fun for the driver as it is for the passenger."
A balance of contradictions that has always been Lexus's forte.
As Lexus's flagship series these vehicles form an arrowhead to lead the brand into the future.
A future where you can curate your own luxury lifestyle. "And it's becoming clear that that future lifestyle will require many components."
Since its founding Lexus has fused product with lifestyle experiences.
In just 36 years the brand has shown that it can set its mind to anything yet remain uniquely Lexus. A brand strengthened by variety.
"And the future we envisage for Lexus is not just about creating cars."
City centers are seeing ever greater restrictions to space.
"What if we took the essence of the private space we created in the LS Concept and put that into an autonomous one-person format."
Seamlessly connecting business and pleasure mobility and infrastructure on land.
And taken one step further to its logical conclusion sea and air In other words 360 degrees of mobility.
Luxury for land, sea, and air
CBO Humphries
We can foresee a time when we will no longer be tethered to roads. And the potential in broadening the horizons of the Lexus brand is immense.
For many years we have been working with Joby.
Not just because their personal air mobility is smooth, quiet, and efficient.
But because of the freedom it will allow us to discover.
Fundamentally changing where and how we live. Enabling people to discover an independent and luxurious life off-grid fully self-contained.
And the ability to escape is not only limited to the air. What if we could bring both privacy and adventure to seafaring.
An autonomous catamaran that allows you to discover true escapism.
Different spaces, connected by different solutions With our cities and our brand spaces standing as gateways... to support and enable a multi-dimensional way of living.
Continuing to innovate for our customers
CBO Humphries
Ladies and gentlemen, luxury is leadership and the leading edge of luxury is forever evolving. At Lexus we believe that everyone is their own brand.
We pride ourselves on being eye to eye with our customers. And we want to help them see the world through new eyes.
To discover limitless new horizons yet still feel at home.
Thank you very much and please enjoy the show!
After the speech, we asked Simon what he hoped visitors would get out of the Lexus booth. His reply: “I want them to discover something new.”
On the next page, we introduce the vehicles mentioned in his speech. Seeing them in person at JMS, you’re sure to discover something new for yourself.
